COLLECTION, PROCESSING AND USE OF PERSONAL DATA
These data are analyzed solely to improve our online shop offers without any conclusion regarding your person being possible. Data with reference to persons, i.e. particulars (first name, surname, postal address, email-address, phone number, email newsletter signup approval and bank account or rather credit card details) are only being collected if disclosed voluntarily in the course of your order or the opening of a customer account. We are using these provided data without your specific consent as far as it is necessary for the conclusion, execution or termination of the contract, in a nutshell: for contract purposes, e.g. without limitation to execute your payment as well as to deliver the goods you ordered. In addition we are using your email-address to inform you about our acceptance of your contractual offer and the respective status of your order.
We collect Device Information using the following technologies:
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additional ways we collect information about you.
- When you purchase products and services from us in store, online, or over the phone. We refer to this information as “Order Information”.
- When you join our VIP or Loyalty programs.
- When you contact us with online forms or we contact you to take part in surveys, competitions or promotions
- When you contact our customer services team in store, online or over the phone
- When you engage with us on social media (by mentioning/tagging us or by contacting us directly)
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We will not transfer your personal data, including but not limited to your postal- and email-address, to third parties. This does not apply to our service partners which are engaged with the execution of your order on our behalf and therefore are provided with the data necessary. That is in particular the credit institute or rather your chosen payment service provider in charge of payment needing your payment data and to the required extent also the shipping company in charge of delivery.
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We share your financial information including your credit, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis which ensures that genuine and accurate payment details are provided to us for any purchase. We may share your personal data with credit agencies if you are requesting credit.
There may be other scenarios where we are subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
TWITTER - https://help.twitter.com/forms/privacy
PINTEREST - https://help.pinterest.com/en/articles/personalization-and-data
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you (such as language and store location);
It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Personal data we collect during the order process will be transmitted to us via a secured SSL connection ("Secure-Socket-Layer") in 128-Bit-encrypted form. Credit card details and bank account data will not be stored but rather be collected and processed by our payment service provider Shopify. We protect our website and further systems by implementing technical and organizational security measures to prevent your data against incidental or intentional manipulations, loss, destruction, access, alteration or dissemination by unauthorized persons. Access to your private customer account you possibly created is only possible by entering your private password. You should keep your access information confidential and always close the browser window after you have finished your communication with us. That is all the more so if you share the use of your computer with others.
Customers have the right to delete customer information and to contact us directly to do so. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail, mail, or phone.
7030 Carroll Avenue
Takoma Park, MD 20912